PRSA Nashville March Luncheon

Fake News, Alternative Facts and Separating Fact from Fiction

Truth is the foundation of all effective communications, but separating fact from fiction in today's environment can be a challenge.

Our panel of journalists and public relations professionals will walk us through the definition and shifting usage of the term "fake news;" what's being done to fact-check false claims and combat the spread of fake news stories; the Public Relations Society of America's recent statement condemning "alternative facts;" the role of public relations professionals to communicate with honesty and accuracy; and advice for responding to false reports.

Tuesday, March 14th at 11:30 a.m.

TN Bankers Association | 211 Athens Way Ste. 100 | Nashville, TN 37228
The actual location we will be in is The TBA Barrett Training Center, which is to the left of the TBA offices. Please park in the parking lot to the right of the building and enter through the double doors under the awning. 
**Please Note: Advance registration is required. Walk-up registration will not be available for this event.**

Mimi Bliss - Moderator
Bliss Communications

Mimi Bliss prepares clients to speak with confidence when the stakes are high: a media interview, speech or business presentation.

Mimi founded Bliss Communications in 1997 and provides media spokesperson training and presentation coaching for clients nationwide.  Clients of Bliss Communications include Fortune 100 companies and organizations in a range of industries, including healthcare, automotive, nonprofit and government. She speaks frequently about communications topics at conferences and leadership programs.

Mimi has more than two decades of communications experience in journalism and public relations. She was an on-camera reporter for ABC and NBC television affiliates and a freelance field producer for the Today Show and NBC Nightly News. In other previous positions, she served as corporate spokesperson for a major restaurant company and managed media relations for a hospital.

A resident of Nashville, Tenn., Mimi earned a degree in public policy from Duke University.

Robb Harvey
Attorney, Waller

Robb is a partner at Waller in Nashville, where he focuses on media and entertainment matters and represents content providers.  He regularly counsels The Tennessean, WSMV Channel Four, The Contributor and WZTV Fox 17, and defends actions against newspapers and broadcasters across Tennessee.  Robb was elected to the Governing Board of the American Bar Ass'n Forum on  Communications Law in 2016, is the Vice Chair of the Tennessee Bar Ass'n Communications Law Section, and is a member of the Board of Directors of the Tennessee Coalition for Open  Government.

Lori Hinkle
Assignment Desk Manager, WTVF - NewsChannel 5

Lori Hinkle is the Assignment Manager for WTVF-TV, NewsChannel 5 in Nashville, TN. Lori has worked for WTVF for 5 years and has been in the business for 10. As the Assignment Manager, Lori is charge of all of the daily assignments for news crews. She also coordinates breaking news coverage as well as special event coverage. In 2015, Lori won an Emmy for a documentary she produced on the new Sounds Stadium and the history behind the team and Sulphur Dell.

She began her career at WIAT-TV, CBS42 News in Birmingham, AL as a news and sports reporter where she covered big events like elections and college football games. Lori quickly learned that she wanted to move behind the scenes and start the tract to management. She joined the WSMV-TV, Channel 4 team in March of 2011 where she was an Assignment Editor until November of the same year. In November 2011, she joined the Channel 5 team and has been there ever since.

Aileen Katcher
Katcher Strategic Communications

Aileen Katcher, APR, Fellow PRSA, principal at Katcher Strategic Communications has more than three decades of marketing and communications experience with expertise in crisis readiness and management.  She has worked in-house at two major urban hospitals and as a principal in two prominent public relations firms representing clients in the areas of health care, professional services, manufacturing and education.
She served on the crisis management team of a major health insurer when they experienced what was then the biggest health data breach in the country, as spokesperson for a publicly traded healthcare company that experienced unexplained patient deaths in a facility and as crisis consultant for an international manufacturer that makes flares for the U.S. military following a series of workplace explosions that resulted in employee injuries and deaths.

She is also active in the community currently serving on the Contributor and Healing Trust and Alignment Nashville boards, FiftyForward Advisory Council and the Tennessee Holocaust Commission.  She is a past president of the PRSA Nashville and currently serves as the Ethics Officer and served on the national PRSA board from 1998-2000.

Maria De Varenne
News Director, The Tennesseean

Maria De Varenne is the director of news of The Tennessean. She joined The Tennessean in 2011. She previously was the editor and vice president/news of The Press-Enterprise in Riverside, Calif. The Tennessean was named one of the top 25 U.S. daily newspapers to gain audiences in both print and digital readership. Under her leadership, The Tennessean has won numerous national and state awards. Those include: The outstanding news operation by the Tennessee Associated Press Media Editors; The Associated Press Media Editors' First Amendment Award for coverage of the Tennessee Department of Children's Services; finalist for the national Investigative Reporters and Editors award for coverage of Conservatorships in Tennessee; and The Tennessean's sports section and were named in the Top 10 in the country by the Associated Press Sports Editors.  De Varenne, grew up in Albuquerque, NM, graduated with a BA in journalism from the University of New Mexico and was a fellow at the University of Southern California's Knight Digital Media Center. She is a graduate of Leadership Nashville, a board member of the Nashville Predators Foundation, a board member of Tennessee Coalition for Open Government, a member of The Nashville Chamber's Business Conditions Council and a member of the Rotary Club of Nashville.

Register by Tuesday, March 7 for a discounted rate.

$35 for members/$45 for guests/$25 for students
NOTE: After March 7, prices go up to $45 for members/$55 for guests.

Registration Deadline: March 12, 2017

**Please Note: Advance registration is required. Walk-up registration will not be available for this event.**

Lunch will be a buffet. Please indicate on registration form if you have any dietary restrictions.

2017 Parthenon Awards Call for Entries is Open!

For more information, view the Call for Entries PDF.

Public Relations Law and Ethics Workshop

Sharpen your P.R. skills with a free workshop, Public Relations Law and Ethics, Tuesday, Feb. 28 at 5:30 p.m. at University School of Nashville. The session is open to any practitioner who wants to avoid damaging mistakes and is recommended for anyone considering the APR and for current APRs who need maintenance credits!

The instructors are Ed Lanquist, Jr., managing shareholder of Patterson Intellectual Property Law Group, and Aileen Katcher, APR, Fellow PRSA. Ed practices patent, trademark and copyright litigation, intellectual property counseling and trademark prosecution. Aileen leads the PRSA Nashville Chapter’s Ethics committee, owns Katcher Strategic Communications and consults clients on crisis communications and health care marketing and public relations.

The meeting will be in the Gordon Multipurpose Room, University School Nashville, 2000 Edgehill Ave., Nashville 37212. Free parking is available behind the school; enter from 19th Avenue South. The Multipurpose Room is accessible from the parking lot.

Think you can make it? Email and bring a friend!

We know nonprofit professionals wear many hats. We're here to help make sure the public relations one fits just right!

Local nonprofit professionals are invited to join PRSA Nashville on March 9 from 7:30-8:30 a.m. to hear from Lauren Reed, APR, current PRSA president and owner of Reed Public Relations, on how nonprofits can successfully connect with corporations. Learn about the Reed Public Relations process for deciding which nonprofits its clients should work with and learn tips for things nonprofits can do to secure and maximize corporate partnerships. Lauren will take a deep dive into an organization's reputation, marketing efforts and online presence in order to help nonprofit professionals audit their own presence and see what they can do to be more attractive to potential corporate donors.

This is a free event! Light refreshments will be served. Please RSVP to
Location: ChanceLight @ Airport Executive Building, 1321 Murfreesboro Pike, Ste. 702, Nashville, TN 37217

National PRSA Organization

Thanks to our sponsor for their support: MyMediaInfo

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PRSA Nashville
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Nashville, TN 37219