How Psychology Drives PR with PRSA Nashville
Thursday, February 18 at 11:30 a.m.
Sambuca | 601 12th Ave. South in the Gulch | Nashville, TN 37203
Valet is available for $5. Additional parking in ICON Garage for $2 per hour.

Jake McKenzie, the CEO of Intermark Group, will take us on a journey into the human psyche. We will explore what drives people to make decisions, how psychology shapes public relations, marketing and advertising, and why/how our messages affect the way people make decisions.
Jake, who has a psychology background, has an unparalleled perspective on customers, their behavior and their changing beliefs. He directs his firm with this vision in mind as they apply “persuasive psychology to group imagination” in order to help shape the success of a brand. During his tenure at Intermark, Jake has shaped brands for such clients as Toyota, Lexus, Mohawk, Krispy Kreme and dozens of others. Intermark Group is the largest agency in Alabama and among the largest in the Southeast.
Register by Thursday, February 11 for a discounted rate.
$35 for members/$45 for guests/$25 for students
NOTE: After February 11, prices go up to $45 for members/$55 for guests.
REGISTER HERE and pre-select one of the below menu items:
Mediterranean Veggie Lasagna
St. Tropez Salad (Greek salad with sauteed peppered salmon)
Char-grilled Burger on Kaiser bun with fries

PRSA Nashville Hosts Program for Area Nonprofits
  Friday, Feb. 19th, 7:45-8:30 am
Tennessee Bankers Association, 211 Athens Way #100, Nashville, TN 37228

Speaker: Brannan Atkinson, Amy Atkinson Communications
Subject: Positioning: The Most Important Marketing Decision You Organization Can Make

The right positioning is the most important decision your organization can make when developing your marketing plan and deciding how to spend your marketing budget. It can also make your marketing easier. In this presentation, Brannan Atkinson, APR, will discuss the elements of effective positioning and share concepts you can use to find the positioning for your organization. Brannan is a partner with Amy Atkinson Communications, which works with a number of non-profit organizations in Nashville.

Light refreshments will be provided.
*Nonprofits can rsvp to
by Friday, February 12.


The Nashville Chapter of Public Relations Society of America announced on December 12, 2012, the creation of the PRSA Nashville Scholarship Endowment Fund, established in testament to the chapter’s commitment to the future of public relations in Middle Tennessee.

The fund is a component fund of The Community Foundation of Middle Tennessee, a charitable organization connecting generosity with need, and will be permanently endowed, ensuring the chapter’s resources will be available to support deserving students in Middle Tennessee for years to come. 

“PRSA Nashville has been privileged to provide an annual scholarship to students for more than a decade, and as the chapter continues to grow we wanted to strengthen our commitment to the next generation of communicators,” said Chapter President Todd Smith. “We are energized by the educational dreams that will be realized thanks to our endowment. This is a real milestone for public relations in Middle Tennessee.”

To read more about this scholarship endowment, please click here!

National PRSA Organization

Thanks to our sponsor for their support: MyMediaInfo

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PRSA Nashville
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Nashville, TN 37219