PRSA Nashville July Luncheon

Driving Thought Leadership for the Nation's Largest Nonprofit Health System

Attend the July 12 PRSA Nashville luncheon to learn how St. Louis-based Ascension, the largest non-profit healthcare system in the U.S., uses strategic thought leadership for national brand awareness, federal and state advocacy, and promotion of its sites of care. Johnny Smith Jr., Senior Director of Public Relations, will share thought leadership insights and best practices. Smith leads Ascension's public relations department, and has as national and local market responsibility for external communication, reputation management, public affairs and health system positioning for the $25 billion organization and its for-profit subsidiaries.

REGISTER NOW!

Wednesday, July 12 at 11:30 a.m.

REGISTRATION DEADLINE: JULY 5
  Martin's Bar-B-Que Joint| 410 4th Avenue South | Nashville, TN 37201


**Please Note: Advance registration is required. Walk-up registration will not be available for this event.**


 
Johnny Smith, Jr.
Senior Director of Public Relations, Ascension


Johnny A. Smith Jr. serves as the Senior Director of Public Relations for St. Louis-based Ascension, the largest non-profit health system in the United States. Ascension has more than 150,000 employees and 35,000 affiliated providers serving in 141 hospitals in 24 states and the District of Columbia. In his role, Smith oversees the Public Relations Department, and has national and local thought leadership responsibility for reputation management, public affairs and health system positioning for the $30 billion organization and its for-profit subsidiaries. He spearheads change management communications inclusive of mergers, acquisitions, divestitures and transformational initiatives; and maintains mutually-beneficial relationships with top-tier media outlets such as the Wall Street Journal, New York Times, USA Today, CNN, Washington Post, Reuters, Bloomberg and POLITICO.

Most recently, Smith was the System Director of Corporate Communications for St. Vincent, a 22-hospital system with revenues of more than $3 billion, and one of the largest employers in Indiana. In this capacity, he led a team of public relations, internal communications and social media professionals. As the health system's top spokesperson, he was responsible for developing and executing strategic communications plans for hospitals and service lines; securing daily positive news stories through Indiana-based media outlets; managing issues and crisis situations; deploying social media as a consumer engagement strategy; and leading the Corporate Communications team to earn national recognition for strategic public relations projects.

Prior to joining St. Vincent, Smith served at Indiana University Health, the largest health system in the state with gross revenues of $7 billion. At Indiana University Health, he had public and media relations responsibilities for Methodist Hospital and Riley Hospital for Children.

Smith earned his Bachelor of Science degree in Public Relations from Ball State University. Currently, he is pursuing a Master of Arts in Communication from Johns Hopkins University. Smith serves on the American Lung Association National Board, the UNCF St. Louis Board, the Daughters of Charity Foundation of St. Louis Board, and is on the Public Relations Society of America's National Diversity and Inclusion Committee. He is a past board member for the MadameWalker Theatre Center, Saving Orphans through Healthcare and Outreach, and the Peace Learning Center.

 
Register by Friday, June 30 for a discounted rate.
$35 for members/$45 for guests/$25 for students

Registration Deadline: July 5, 2017

NOTE: After June 30, prices go up to $45 for members/$55 for guests.
**Please Note: Advance registration is required. Walk-up registration will not be available for this event.**


REGISTER HERE
  Please indicate on registration form if you have any dietary restrictions.





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