Nashville Entrepreneur Center is seeking a Digital Brand Designer to join our team and help us fulfill our vision of helping make Nashville the best city in America to start, launch and grow businesses. It’s our mission to help founders realize their dreams by delivering critical resources throughout their entrepreneurial journey. And the marketing team plays a vital role in keeping the agency top of mind as we recruit the country’s top innovators to our city.
This role manages and creates content for all digital channels and understands the technology aspects of content management, plus knows the language of content, marketing, and communications, and helps the team facilitate their processes with technology and graphic design.
Main responsibilities are to generate program leads and increase overall brand equity by creating and managing the EC website(s), oversee and operate the content management system to maintain and engage contacts with content that drives action.
- Conceptualize and design brand experiences that communicate the EC’s values, features, and benefits across a variety of channels with a focus on CRM, website landing pages, paid and organic social, and more
- Manage the creation of visual content to ensure it’s in line with brand
- Secure and oversees freelance production, as needed
- Create paid social media plans & content
- Report Google analytics and refine plans based on data
- Craft design deliverables including key visual assets, infographics, iconography, and more
- Work collaboratively with Creative Agencies to facilitate and document design decisions
- Steward the implementation and evolution of our design standards and systems
- Be a voice in the room for the Brand Design team in cross-functional working groups
- Participate in user research and testing when applicable
- Work with the EC’s program team to understand the impact that your design work has on key business metrics and actively apply those learnings to future creative assets you develop
- Look for opportunities to solve problems in unique and innovative ways