The Director of Marketing oversees marketing strategy for all business units and brands across the MLH system (except Le Bonheur), which includes developing and executing the overall marketing and advertising strategy aligned with MLH business objectives. Responsible for execution of measurable strategic marketing campaigns for each major business unit and MLH as a whole. Develops and oversees the execution of the brand strategy for multiple MLH-owned brands and business units. Implements plans that are dynamic, grounded in research and that are adjusted based on ongoing analysis, metrics and the needs of the business, including ROI, and other measures. Accountable for tracking innovation in marketing trends and recommending new technology/tool adoption as appropriate. Works closely with the Vice President of Marketing, Communications and Web Strategy as well as the Director of Web Strategy and Director of Communications to ensure that marketing plans are integrated with the overall marketing communications strategy. Leads marketing team across MLH business units. Models appropriate behavior as exemplified in MLH Mission, Vision and Values. For the full position specification, and information on how to apply, click here.