Marketing & Communications

Full time @Nashville Entrepreneur Center Email Job
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Job Description

Position overview

Department’s Purpose:
The Nashville Entrepreneur Center is seeking a Marketing & Communications Manager to join our
marketing communications team that seeks to realize our vision of helping make Nashville the best
city in America to start, launch and grow businesses. At the EC, we’re on a mission to help
founders realize their dreams by delivering critical resources throughout their entrepreneurial
journey. The marketing team plays a vital role in keeping the center top of mind as we recruit the
country’s top innovators to our city.

This position will report to the VP, Marketing Communications and be responsible for developing
and executing measurable programs and campaigns in support of the EC’s strategic goals. This
role will own the tactical execution of marketing communication activities with the goal of elevating
brand awareness, generating marketing leads and establishing Nashville as the best city in
America to start, launch and grow businesses.

Day-to-Day:
Specifically, this role will liaise with the program team gathering founder stories to feed into the
overall editorial calendar, create a variety of materials to curate across many channels, be the
dedicated social media manager and oversee the customer and content management systems
(WordPress and Hubspot) to maintain and engage contacts with content that drives action to
generate program leads, showcase impact and results to donors as we raise visibility of the
organization among a variety of stakeholders.

Types of content we create include program recruitment and showcase activities, event
promotions, thought leadership and entrepreneurial features and highlights, EC impact reports and
economic development stories through digital and print collateral/publications, videos, podcasts,
digital email marketing, website and social media posts, digital newsletters, social media toolkits,
presentations, blogs, announcements, press releases, advertising and event management.

Responsibilities:
• Digital Marketing, CRM, CMS and Content Creation: Write, design and manage first-class
digital content, including emails, videos, infographics, blogs, and data visualization to
ensure optimal content delivery to target audiences across multiple channels as directed by
the Content Director.
o Own and monitor website content, traffic and engagement (e.g. conversions and
bounce rates) and collaborate with team to optimize online experience
o Review and update published content as needed
o Own and monitor Hubspot contact workflows, contact lists, social and newsletter
distributions.
• Social Media Management: Own daily management of multiple channels to keep a steady
pulse of timely and relevant content that drives engagement; must balance a variety of
content that responds to multiple needs of the organization
o Assess, report and respond to the online community in a timely manner
o Report metrics quarterly
• PR and Media: Support PR strategy for press releases and media placements for
traditional and non-traditional publications
o Conduct surveys to understand marketing needs
o Follow industry-related news and generate ideas around trending topics
o Updates messaging matrix to use and share with others as reference
o Proofread and edit written pieces before publication
o Collaborate with team on partner communications and messaging
o Ensure consistent use of terminology, phrasing and tone across content throughout
• Branding: Ensure company branding and messaging is consistent and positively reflected
across all communication, materials, channels, social streams and media placements
o Conceptualize and design brand experiences that communicate the EC’s values,
features, and benefits across a variety of channels with a focus on CRM, website
landing pages, paid and organic social, and more
o Manage the creation of visual content to ensure it’s in line with brand
o Oversee agency and freelance production, as needed
o Craft design deliverables including key visual assets, infographics, iconography,
and more
o Steward the implementation and evolution of our design standards and systems
o Be a voice in the room for the Brand Design team in cross-functional working
groups
• Advertising: Create paid social media plans & content to drive lead generation
o Report Google analytics and refine plans based on data
o Participate in user research and testing when applicable
o Work with the EC’s program team to understand the impact that your design work
has on key business metrics and actively apply those learnings to future creative
assets you develop

Required skills

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