KraftCPAs is a leading accounting and business consulting firm serving clients across Tennessee, as well as providing specialty services across the U.S and internationally. With more than 200 employees in Tennessee, we are a full-service accounting and advisory firm with a strong reputation for integrity and excellence in customer service. The firm was founded in 1958 and has continued to grow organically and through acquisitions. The firm has four offices in Tennessee and has six affiliated companies providing specialized services in wealth management, healthcare consulting, technology services, business valuation and forensic accounting.
The marketing director, based out of our Nashville office, will take a lead role in growing the practice through the promotion of the Kraft brand and service offerings across business unit segments, industry niches and the firm overall. This person will create brand awareness and drive lead generation opportunities through strategic marketing initiatives using a mix of traditional, digital, and content marketing campaigns. This person will play a major role in developing and implementing best practices in marketing, business development support and industry and specialty development for the firm. The successful candidate will have the desire and potential not only to lead the marketing department, but to become a trusted advisor and leader within the firm.
Gain an understanding of the firm’s core competencies, specialized areas of expertise and vision for the future of the firm.
Develop marketing communications strategy and lead marketing team in its development, implementation, and support.
Stay abreast of changes in tax law, accounting/audit pronouncements, technology, etc. that may present opportunities or threats to our clients, which may, in turn, create marketing or cross-selling opportunities for the firm.
Develop strategies with niche leaders to drive growth in their segments using established marketing principles.
Drive training and coaching of professional team members throughout the firm to develop and enhance their networking, business development/sales ability, ensuring adherence to firm philosophy and professionalism. Including, but not limited to, identifying speakers, trainers, coaches as needed.
Desired Education, Experience and Personality Traits
Bachelor’s degree in marketing, public relations, business, or related field (English or journalism majors would be considered if coupled with relevant marketing experience.)
A minimum of 10 years of B2B marketing experience, preferably in a professional services environment (accounting, law, architects/engineers, etc.)
Proficient with the Microsoft Suite – Word, Excel, Teams, PowerPoint, InDesign a plus
The marketing director will report to the chief manager (managing partner) as needed (at least monthly) and to the management committee every other month.
KraftCPAs is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.