Submissions are now being accepted for the 2020 Parthenon Awards! Please read the submission information below and submit your entries by Wednesday, February 26, at 5:00 p.m. to receive the lowest entry fees. All entries must be received by Wednesday, March 4, at 5:00 p.m. in order to be considered.
Who May Enter
Public relations and communications professionals working in the Middle Tennessee area.
What May Be Entered
All work entered must have been released, published or performed – at least in substantial part – during the 2019 calendar year. The same material may be submitted in more than one category. Each category entered will incur a separate entry fee.
Entry fees must accompany all Program and Project Category entries.
PRSA member fees:
$90/late nonprofit entry
$115/late nonprofit entry
Student fees are $25 for public relations students currently attending:
Austin Peay State University
Middle Tennessee State University
Western Kentucky University
All entries must be submitted online at:
Submission deadline: 5:00 p.m. CST, Wednesday, February 26, 2020
Late submission deadline: 5:00 p.m. CST, Wednesday, March 4, 2020
You will be prompted to pay when completing your online entry.
Finalists will be notified by email.
Awards will be presented at the PRSA Parthenon Awards dinner in the spring. Please be on the lookout for an awards date and location announcement.
Entries will be judged by a distinguished panel of senior-level public relations practitioners from a fellow Public Relations Society of America chapter. This group will examine the entries and select the winners. Parthenon Awards are presented for excellence in public relations programming. Judges reserve the right to limit the number of Parthenons or Awards of Merit per category.
Each of the following criteria receives equal weight in PROGRAM categories.
Each entry will be judged for the quality of original or secondary research used to determine the scope of the problem or opportunity the entry addressed and the factors of importance to strategic planning.
Each entry is examined from the standpoint of the objectives established, creativity, judgment in selecting strategies and techniques, budget accuracy, and difficulties encountered.
Judges will examine how the plan was implemented, materials used, in-progress adjustments to the plan, techniques to win management’s support, difficulties encountered and how effectively resources were used.
Judges will consider to what degree a program met its objectives and what efforts were undertaken to identify, analyze and quantify results.
For PROJECT categories, judging will be based on creativity, quality of production, persuasiveness of content, technical excellence and appropriateness for the declared audience.