Media & PR Measurement - Connecting Communications & PR Activities to Business Outcomes
Event Details
Join PRSA Nashville for a session with Pragya Dubey, Vice President of Global Services and Media Insights at Agility PR Solutions on Tuesday, June 16, at noon via Zoom.
Communications and PR professionals are always looking for ways to highlight how PR can positively drive business outcomes. Pragya helps communications professionals think beyond reach and advertising value equivalency to find metrics and solutions that are easy to implement, scalable and cost effective. Join us for an informative discussion with Pragya that will help you measure your communications efforts more effectively. You’ll have the opportunity to learn about:
Audience Takeaways
- How to measure ROI and business impact beyond reach and advertising value equivalency
- Easy to implement metrics that everyone can get started with right away
- Tips for implementing a communications dashboard
Pragya has more 20 years of industry experience in consulting and executing public relations, communications and media measurement programs. She has worked with a range of clients representing Fortune 500 companies, federal, provincial and municipal government divisions and small to medium sized businesses. The key focus of her work has been in tracking companies’ communication activities to measure and correlate and connect how these activities are impacting business objectives. Her approach includes both educating and consulting to problem solving for clients and creating solutions that are objective-based programs with defined success metrics.
She has taught for the Algonquin College public relations program and guest lectured at several universities. She was also a speaker on media measurement at the 2020 PRSA Annual ICON conference.
Wednesday, June 16, 2021
12:00 p.m.
$10/Chapter Members
$20/Non Members and Students
*No Refunds*
 Meeting details will be sent after registration.
*Advance registration is required.*