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CALL FOR PRESENTATIONS: The 2027 PRSA Counselors Academy Conference

The 2027 PRSA Counselors Academy Conference is accepting presentation proposals through Oct. 15, 2026. Submit your proposal here. What makes a strong conference session? Practical takeaways, audience interaction and original agency insights. Specifically. presentations that: Solve real agency challenges Share practical tools, frameworks and strategies Include real-world examples and lessons learned Encourage audience participation Leave

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Call for entries: Celebrate 40 years of excellence at the Parthenon Awards

PRSA Nashville is proud to announce the call for entries for the 40th Annual Parthenon Awards, a milestone year honoring four decades of outstanding public relations work across Middle Tennessee. The Parthenon Awards have long recognized campaigns, programs and professionals that exemplify strategic thinking, creativity and measurable results. This August, as we celebrate this 40th

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PRSA launches APR Month 2026 with new brand logo, learning tools and candidate support

PRSA announced the launch of APR Month 2026, a month-long initiative designed to elevate awareness and participation in the Accreditation in Public Relations (APR) credential. Designed to support professionals at every stage of the journey, this year’s campaign introduces a refreshed APR logo, enhanced learning tools, and expanded access to APR leaders, all aimed at

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How storytelling in public relations builds trust

In my work in school communications, the strongest storylines usually take shape in the interactions that happen before anyone has a narrative in mind — during an impromptu classroom conversation, through a student’s academic curiosity, in a teacher’s gentle guidance. Storytelling is one of the most meaningful responsibilities we have in public relations. The stories

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